Just

Big data game: Relate-a-zon

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Morten Just

Ever noticed the "people who bought this item also bought..." section on Amazon? Often, it's like mind reading. There are obviously related products, and not so obviously related ones.

Then you start looking closer at the suggestions. It's almost like a portrait of a real person, someone you know, if not yourself.

What if you could turn that into a game? We played it a lot at the office that year. We quickly learned strategies like "the category jump" which turned out to be a game changer when you needed to go from Britney Spears to Jakob Nielsen. You had to find that category portal. It would most often be a music documentary, then a book about movies, then a book about digital movies, then a book about computers, and finally, a few dozen clicks down, Jakob Nielsen smiles at you.

We also learned a weird pattern: the first time we played a mission, it would take us upwards 100 steps. Then, as we found the category portals, we would always be able to bring the steps down to a dozen.


Experiments

Perfect festival day finder

It's a 3-day festival. You can only go for 1. But which one? What if you could just enter your last.fm username on a web page and let it do the math?

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Experiments

Fake music opinions

Sometimes you just need an opinion about the indie band du jour. Wouldn't it be handy if you could enter a band name and get a hipster attitude on demand? The project used Last.fm's API to extract similar band names, and then layered an opinion on top of it. I did manage to have some weird conversations using it.

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Launches

Buying an ebook with a physical book

The only thing better than buying a physical book is reading it digitally. Here's how to have both.

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Future Products

How a remote control with just one button could make your TV great again

Yes, just one, big, nice button. The manual would say one thing: “Press the button”. Here’s how it could work.