Just

Navigation by following

Cover Image for Navigation by following
Morten Just

"Wait, don't talk to me, I'm trying to follow the route"

GPS systems in cars and phones take a big toll on the brain. We have to convert an abstract map into "turn left now", and even when a synthetic voice says "turn left now", it's not clear if you're in the right lane, if it's this right, or the next right.

But if you've ever driven somewhere with too many friends to fit in one car, you've probably experienced how easy it is to just follow another car.

This service makes that happen. It matches drivers on the road that are all going to the same destination, so you can just follow them and turn off your GPS.


Cover Image for This ad is about you
Experiments

This ad is about you

An app that makes tv ads for one single person – using GPT-3, stock video, stock music, and a text-to-speech API

Cover Image for What would reality do?
Stories

What would reality do?

I like to think of software as a person in a service conversation with the user. The user would be a teenage girl ordering concert tickets or a hung over dad figuring out how to turn on his phone. But the software would always be a professional. Even better, the software acts and makes decisions as if it were among the world’s best in what it is doing. Why shouldn’t it? As interaction designers, we spend hours preparing for a simple five minute conversation. One way to apply this could be imagi

Cover Image for Wrapping books in web pages with AR
Experiments

Wrapping books in web pages with AR

In AR we can wrap things in information paper.

Cover Image for Seeing how long it takes to read a book with a paper clip and a browser extension
Experiments

Seeing how long it takes to read a book with a paper clip and a browser extension

Ebooks are great, but they're hard to judge by the cover - and thickness